Your experts
for Organized Play & Special Events!
Who We Are
We build communities around game.
MS Eventi is an Italian agency specializing in Organized Play for Trading Card Games across Europe. Active in the TCG market since 1999, we connect publishers, distributors, hobby stores, and players to turn games into thriving, long-lasting communities.
From launching new titles like Disney Lorcana to supporting global icons such as Yu-Gi-Oh!, we design tailored programs that blend strategic goals with authentic player experiences. Today, we manage Organized Play for Yu-Gi-Oh! in Italy and Disney Lorcana nationwide, working with a network of 400+ hobby stores and expanding across Europe, while delivering everything from in-store programs to national championships and major international fairs.
What We Do
Designing Experiences. Growing Communities
We provide end-to-end Organized Play management for TCG publishers, supporting retail onboarding and long-term development, designing community growth programs, delivering national and international live events, and guiding strategies through continuous market analysis and data-driven insights.
Onboarding & Support
Personalized programs for new stores, OP software support, and structured training paths.
Community Growth
We help stores build loyal player bases, from casual players to competitive communities.
Data-Driven Insights
Continuous market monitoring to guide strategy and maximize impact for each title.
Building Relationships
We invest time and care in long-term partnerships with store owners and local organizers.
Our Group
From Publishing to Play: One Complete Hobby Ecosystem
MS Eventi is part of the MS Group, working alongside MS Distribuzione, MS Edizioni, and Magic Store to provide a fully integrated ecosystem for games, retail, publishing, and communities.
The first independent hobby games wholesaler in Italy serving hundreds of specialized stores with an extensive catalog, exclusive brands, competitive pricing, and a reliable B2B platform.
Publisher of board games, role-playing games, and gamebooks, with a portfolio ranging from core gamer titles to mainstream successes such as Root, MicroMacro, The Binding of Isaac: Four Souls, Hidden Games, and more.
Founded in 1999 as a TCG tournament store, today a national reference point for board games, RPGs, miniatures, and collectibles, with a local venue dedicated to events and an active casual and competitive community.
Our Team
People who know the game and the market.
Behind every program, tournament and launch is a coordinated team capable of scaling from local store leagues to national championships and international fairs
Enrico Masi
CEO
Fabrizio Garberoglio
Senior Project Manager & Business Development
Manuel Urrai
Project Manager & Account Manager
Lisa Mulinari
OP and Retail Manager
Marco Cortesi
Logistic Manager
Contact Us
Get in touch. Let’s build something together
Whether you are a publisher, distributor, or retailer, we would love to explore how Organized Play and community-driven events can support your next project.