Lorcana

Organized Play, Retail Management & Illumineer’s Program

MS Eventi manages Disney Lorcana Organized Play in Italy. We created the Illumineer’s Program, a nationwide volunteer network designed to bring Lorcana to stores and fairs through structured demo events.

Highlights:

• Talent Management
• Volunteer network built from scratch
• Focus on onboarding new players and nurturing local communities
• Hundreds of demos delivered across Italy in the first months
• Rapid national scale-up of Organized Play activities
• Yearly retailers meeting with the vendors